The tradition of gift-giving is deeply embedded in human culture, offering a means to express care and connection. Since its inception in 1965, Cadbury Roses has stood as a hallmark of appreciation and gratitude. Yet, in the face of evolving brand landscapes, Roses risked becoming an overlooked classic, perceived more as a convenient choice than a thoughtful gesture.
Tasked with designing a new Limited Edition Mother's Day pack, we recognized an invaluable opportunity not only to realign Roses with Cadbury's strategic vision but to also leverage it as a platform for amplifying underrepresented voices. Keep reading to dig into the details of this fan favourite.
/ Project Scope
Brand & Portfolio Architecture / Brand Identity / Distinctive Brand Assets Development / Visual Identity Creation / Packaging Design / Bespoke Illustration Bespoke Typography / 3D Realisation and Animation / Production Management