The Perfect Synergy
& Category Transition,
3D Modelling &
Challenge — Blackmores longstanding dedication to creating natural healthcare products has established them as one of the most trusted names in Australia. Primed to enter the baby formula market, they needed our help to ensure that their strategy & design struck a balance between science & nature. It was critical that our solution represented both the technical expertise brought forth by the brand, as well as the wholesome goodness of the pure Australian milk being used in the product.
Approach — Clean & minimalist in its approach, our idea of the 'Perfect Drop,' became the icon for the Blackmores infant formula range. The unadulterated simplicity of the design allowed the brand to be represented in a calm, confident manner, while effectively communicating the simplicity & purity of the baby formula. By utilising a modern colour palette & iconography, we were able to create a coding system that was quick & easy for sleep-deprived parents to navigate in the chaotic baby aisle.