TNCC Gummy Bears

The Natural Confectionery Co. came to us with a mission: expand their footprint in the gummy category with something that would make kids smile and parents feel good about saying yes.

They already had what mattered most - a brand families trust and a playful spirit kids love. Our job was to bring those strengths into a new space while staying true to what makes TNCC special: treats that don't ask parents to compromise.

/ Project Scope

Insights
Brand Health Insights, Category & Trend Insights, Consumer & Culture Insights, Insight Mapping & Modelling

Strategy
Portfolio Strategy & Architecture, Communications Strategy, Brand Experience Strategy

Design
Visual Identity, Packaging Design, 3D Product & Structural Design, Activation & Retail Design

Assets
Distinctive Brand Asset Management, Typography & Illustration, Image Creation & Retouching, 3D Digital Rendering

Production
Technical Production & Artwork, Production Management, Partner Coordination

We built the story from scratch; naming the range, designing the characters, and creating a packaging system that could hold its own on shelf. The result is TNCC Gummy Bears: a fresh take on a childhood classic that speaks to millennial parents without losing an ounce of kid magic.

Everything about the design leans into joy. Soft, gummy textures. Bright, fruity colors. Three bear characters with personality to spare, including a koala to better connect with the Australian consumer. It's rooted in TNCC's world but feels like something new - familiar enough to love instantly, fresh enough to notice.

/ The Results

The pack does what great packaging should: it reassures parents, excites kids, and earns its place next to the category giants. TNCC Gummy Bears opens up a genuine growth opportunity for the brand, deepening their connection with families, extending their better-for-you positioning, and proving that natural doesn't have to play it safe.