CADBURY FAVOURITES

A Crowd Favourite All Year Long

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Scope —
Structural Packaging Design,
Production Management,
Brand Vision,
Brand Definition,
Creative Strategy,
Brand Identity,
Packaging Design,
Brand Communications,
3D Modelling & Illustration,
Brand Vision, 
Limited Edition,
Seasonal Strategy, 
Packaging Design, 
Retail Activation, 
OOH Digital Campaign, 
Bespoke Illustration. 

 

Approach Our idea, ‘Fly the Flag for Fun,’ was all about bringing the social vibrancy of the brand to the forefront. The banner that once housed the brandmark was replaced with our Favourites flag. A device with a purpose. It created a holding shape for the brand, acted as a window to showcase the product & tucked around the distinctive assets. Instilling an overall sense of inclusion & unity. The colour bursts effortlessly build excitement & reinforce the ‘party starter’ vibe of the brand.

Challenge Favourites were in a fortunate position; they were well-loved, generated strong sales & had become synonymous with celebrations of all kinds. Unfortunately the brand had become cluttered with an explosion of over-the-top graphic elements. There was too much colour, too many flavours & it was overpowering the true personality of the brand. We needed to strip things back so that Favourites could effectively dress things up when the party beckoned.

Awards — Pentawards 2016 Winner Favourites Limited Edition Seasonal Range.