HERBERT ADAMS

Modern Relevance

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Scope
Brand Architecture, 
Creative Strategy,
Brand Identity, 
Packaging Design, 
Structural Packaging
Design, Retail Activation, 
Bespoke Typography
& Illustration, 
Food Styling &
Photography, 
Brand Guidelines, 
Production
Management.

 

Challenge Herbert Adams create premium, authentic pies from exceptional ingredients, but you wouldn’t necessarily know it based on the brand’s generic assets. Well known for their pies & pastries, Herbert Adams was firmly positioned as a premium player in the freezer aisle. They were preparing to launch a range of chilled pies that would elevate the brand's exisiting 'quality credentials' & align to the latest consumer trends & desires for 'closer to fresh.' We needed to reimagine how the brand values came to life in a new & exciting space.

Approach Behind every Herbert Adams pie is a craftsman so we decided it was only right to focus our story on the man behind the brand. We brought Mr. Adams to life through a beautifully crafted, signature-style logo; each perfectly-formed letter reflects the care & dedication of a proud master baker. The emphasis on the carefully selected ingredients & enticing product photography draws the consumer in for a bite. Contrasting textures & luxe foils create a premium experience that truly reflects the vision & values of this special brand.